PEOPLE – MARIE CURIE ACTIONS
 Marie Curie Industry-Academia Partnerships and Pathways (IAPP)
 FP7-PEOPLE-2013-IAPP

ABOUT

The Contemporary Art world and market lack the basic information support and analytical tools that are widely available in similar environments and even for Pre-impressionist and Modern art. The huge amount of information (magazines, fairs, galleries, etc.) available in various languages creates chaos and is not summarised in any useful way which takes into account the different weight that phenomena may have in different environments. As a consequence the Contemporary art world and market are increasingly non-transparent, fragmented, oligopolistic and difficult to newcomers. This is especially true for Europeans, whose local worlds and markets are losing appeal, and who lack the tools to look at developing countries. On the other side, the creation of appropriate analytical tools requires to concentrate knowledge now scattered in different areas (art economics, art history), further deepen and widen it, use it in a down-to-earth way typical of a private company. The partners in this project will develop the necessary synergies to meet such challenge through an intense transfer of knowledge program and very close interaction. The project will lay ground for a whole new suite of studies on the art market, open new business opportunities, set a model useful also outside the Contemporary Art World.

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Partners & Team

Erasmus School of History, Culture and Communication

Marilena Vecco

GlocalFineArt General coordinator

Assistant Professor of Cultural Economics at Erasmus University Rotterdam. In the Department for the Study of the Arts and Culture, she lectures in the MA Cultural Economics & Cultural Entrepreneurship. She holds a PhD in Economic Sciences at University Paris 1, Panthéon Sorbonne, a PhD in Economics of Institutions and Creativity at University of Turin (I) and a MBA executive in International Arts Management from the University of Salzburg Business School in collaboration with Columbia College, Chicago.

Simeng Chang

Junior Researcher

Master of Art in Cultural economics & Cultural Entrepreneurship. PhD candidate of the Study of Arts and Culture. Research field: artists ranking, quantifying reputation, artwork pricing

Facultad de Bellas Artes Alonso Cano

Belén Mazuecos Sánchez

Coordinator

Visual Artist. Professor. Fine Arts Faculty, University of Granada Lectures on Painting and Art practice and Art Market Vice-Dean for Cultural Affairs and Knowledge Transfer Coordinator of GlocalFineArt for the University of Granada

Ana García López

Coordinator of Communication Board

Professor. Fine Arts Faculty, University of Granada since 1997. PhD Fine Arts since 2003. Lectures on Media Art and Design Vice-Dean for Institutional Relations and Research Director of the Granada Millennium Biennale and President of the Association ARTES Member of the Steering committee of Paradox Fine Art European Forum

César González Martín

Junior Researcher

Graphic designer graduated in Fine Art and postgraduated in Production and Research in Art (MA, University of Granada, Spain). PhD in History and Arts candidate (UGR, Spain). His lines of research are about new contemporary art practises (art, design and contemporary craft), branding, entrepreneurship and marketing.

María Dolores Gallego

Junior Researcher

Visual Artist graduated in Fine Art and postgraduated in Production and Research in Art (MA, University of Granada, Spain). Currently, she is studying in the PHD History and Arts (University of Granada, Spain). Her artworks are developed among painting and installation. From her view as emerging artist, she researches about Glocal Emerging Art Market.

Santiago Vera Cañizares

Senior Researcher

Visual Artist. Professor. Fine Arts Faculty, University of Granada Lectures on Projects painting and Artistic interventions

Istanbul Technical University

Tüzin Baycan

Coordinator

Professor at Istanbul Technical University, George Mason University, Vrije Universiteit Amsterdam Member ERC panel on 'Environment and Society' Member Committee German Academic Exchange Service Coordinator German-Arab Master's Programme Selection Committee on 'Ecological City Management and Energy Efficient Construction' Member Turkish National Delegation ISoCARP

Meltem Parlak

Junior Researcher

Urban Planner. Her research interests include art and city, culture oriented urban planning, globalisation, creative industries, urban culture and art market. Currently, she writes up her PhD thesis on Globalisation and Istanbul Art Market

Monti&Taft

Stefano Monti

Coordinator

MBA (London School of Economics, UK), he founded the company Monti & Taft in 2002. He teaches Corporate Social Responsibility in the Cultural Sector (Rome Tor Vergata) and he is the Coordinator of GlocalFineArt at Monti&Taft

Elena A. Biscotti

Junior Researcher

Gratuated in Art, Heritage and Cultural Market (Milan IULM), she is expert in Contemporary Art and the Preservation of Cultural Assets. She follows the research activities linked to Arts’ economics.

Alfonso Valentino Casalini

Junior Researcher

Graduated in Art, Heritage and Cultural Market (Milan IULM), he is specialized in Social Media Marketing (Milan IULM). Contemporary Art Markets analysis expert, he follows the development of cultural economics studies and researches

Elena Gecchelin

Administration Board

She studied Literature with a specialization in History of Art (Bologna). Expert in management and organization of cultural institutions and public services, she is responsible for the managerial and administrative area

Marianna Trimarchi

Dissemination Board

Graduated in Communication and specialized in Cultural Management (Milan IULM), she is responsible for the overall activities related to the external communication of the company and to cultural events

Bvisible

Daniele Liberanome

Senior Researcher

He is the Bvisible expert in data management and normalization . He obtained a MA in 1990 at the Faculty of Humanities at Tel Aviv University. In 1988 he obtained an MA in Economics at Florence University. He was hired in 1998 as Director of the Museo Pecci in Prato, one of the leading Contemporary Art museums in Italy. From 2000 to 2007, he was R&D Director in Gabrius, where he developed and improved the structure of the database, led the team that created art indices based on these results, and forged commercial relationships with major clients. He regularly writes articles on the art market for important Italian magazines, and delivers lectures on the art market at the University of Venice and within the master’s’s on the art market organized jointly by the Università Ca Foscari Venezia and the Ecole Supérieure de Commerce de Paris ESCP Europe.

Jana Kurekova

Administrative officer

She joined Solar Investment Group in February 2010 and is in charge of Loan Administration and financial execution. Previous experience includes working for Estate4, a Real Estate Private Equity Fund in Milan and London, and at law firm Clifford Chance.

Massimiliano Visinoni

Dissemination Board

Massimiliano, after studies in economics, has been involved in the re-engineering of the family business, specialized in graphic design and prepress, later becoming sales manager; at the end of the 90s, founded a printing company of flexible packaging. From 2006 to 2010 he has been involved in media buying, especially in outdoor advertising, and in December 2010, after winning a call for the creation of an Innovative Technological Company, founded Bvisible.

From the Blog

Congratulations María Dolores!

Maria Dolores Gallego, junior research within the project got a Santander Doctorate grant to spend 4 months in Brazil.  

Our congratulations!

The impact of intrinsic and sociological factors on the development of an emerging visual artist’s career: local case study of the Andalusian Art System

Dr. Belén Mazuecos, Dr. Marilena Vecco, Daniele Liberanome, Dr. Giacomo Di Benedetto

This paper will present the results of a research on the contemporary art system in the south of Spain, entitled “Analysis of the emerging art market in Andalusia and development of new models for the valorisation of works of art”, conducted with the Grant of the Campus of International Excellence CEI BioTic-University of Granada in 2013-2014 and the funding of the People Programme (Marie Curie Actions) of the European Union’s Seventh Framework Programme FP7/2007-2013/ under REA grant agreement n°612213.

It has a two fold objective:

1) to design and normalizing a database of emerging Andalusian artists and exhibition contexts.

2) to analyze the impact of intrinsic and sociological factors on the development of an emerging artist’s career and on the price trend of his artworks, through the case study of the market in Andalusia.

Emerging art is of growing interest among agents in the market. However, it can be difficult to obtain reliable information about a market that is, by its very nature, so dynamic.

In the primary market for contemporary art there is no previous record of sales and the financial as well as artistic value of goods is still surrounded by extreme uncertainty (Shubik, 2003; O’Neil, 2008; Yogev, 2010), as is common for all new and innovative products (Dean, 1969). Research on stardom (Stigler & Becker, 1977; Adler, 1985) points out that the appreciation and thus evaluation of artwork requires knowledge about the artist and his artwork: in order to acquire it, consumers must relate to other users who are themselves knowledgeable about the very same artist. For well-established names the cost of searching are minimum (Bonus & Ronte, 1997), but in the case of emergent artists such luxury is not available.

The market and artistic career of an emerging artist, that starts to operate at a local level and hopes to reach the international arena, has to go through certain known critical phases and depends on the interaction with well-defined institutions and personalities. This whole process is roughly standard or can be easily standardized. Yet the detailed description of the phases and the definition of the crucial institutions and personalities involved in the process is related to the specific reality of the local market in which the artist develops his career. Such analysis can be carried out only by means of an in depth research into local markets, acquiring the detailed knowledge of its actors and stockholders. The detailed analysis of the Andalusian market aims to define in details the institutions and personalities that affect the career of a local emerging artist.

Such knowledge can be achieved through interviews, and by collecting information and data on the artists on a more automatic/quantitative approach (for example, the number and whereabouts of an artist’s exhibition). This mass of information has to selected and categorized. Qualitative variables may be turned into quantitative, creating a well-structured database that can afterwards be analysed by means of quantitative methodologies.

 

Key words: contemporary art system, emerging art market, young visual artist.